Rights managed, or RM, is a type of usage license for a stock photo. A rights managed license offers benefits including exclusivity and larger distribution and is issued on a pay per use basis. Rights managed images are suggested for any high-visibility uses, such as national marketing, or when the image will be closely associated with a product or service.

Benefits of Rights Managed Stock

Exclusive rights - You, and only you, are able to use the stock image during the license duration. This keeps competitors from copying and diluting your advertising and marketing materials.
Larger print runs and distribution - RM generally allows for larger print runs, in comparison to royalty free images.
Usage history (sometimes available) - Some stock photo companies keep a detailed usage history on their rights managed inventory. This allows you to see where and when an image was used in the past.

Rights managed images are often significantly more expensive than royalty free images. Licensing fees are based on your required uses - exclusivity, image size and resolution, medium, duration of use, geographic territory, industry/market, etc. More info is available from any company that provides rights managed images.

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