Rights Managed (or RM for short) license is tailored – and priced – according to your usage needs. Therefore, the permitted uses for Rights Managed Stock Photos vary from license to license under this model, as well as from company to company.
However, there are some standard uses, that are generally permitted under RM license:
Marketing and advertising, both printed and digital
- Billboards and outdoor displays
- In-store displays
- Transit ads
- Digital banner ads
- Web ads
- TV and video commercials
- Trade shows
Promotional purposes, both printed and digital (in items that are not for resale)
- Direct mail and Email
Corporational material, both printed and digital
- Company letterheads
- Multimedia presentations
- Branding material
Editorial uses, both printed and digital
- News reports
- Blogs (editorial, non-commercial)
Creative uses and personal uses
- Video and film projects
- Graphic design, web design
- Digital wallpapers
- Digital art
This is only a reduced list, as acceptable uses can cover a wide range of purposes in Rights Managed images.
It's important to note that RM is a pay-per-use licensing model: the license covers only the specified use, for the period of time set, and the geographic location agreed. Any modification to this use, for smaller it might be, requires a new license.
Another point to highlight is that with RM is possible to acquire exclusive usage rights to an image, making you the only one using said image, within the time frame set in the license.
Always make sure you read the license agreement carefully, including the fine print, from any RM image you buy at any stock photo agency, in order to make sure your required use is covered, and that you're using the image in the right way.